Active and Adventure
Participating in land, air and water activities.
Alternative Transport: Moving around using local public transport or more unique options, such as tuk-tuks, side-cars or bicycles.
In-the-Air: Flying high or traveling via cable-suspended vehicles.
Great Outdoors: Spending time in the natural setting of a destination.
Water Activities: Taking part in activities on or submerged in water (swimming pool, sea/ocean, lake, river, waterfall).
History and Culture
Discovering a destination’s past and experiencing its present.
Culinary: Discovering and/or sampling the local gastronomy and produce.
Cultural: Learning about a destination’s arts and traditions.
Flora and Fauna: Exploring the local plant and animal life.
Historical: Finding out about a destination’s past.
Seasonal Events: Experiencing local or international events that only take place during certain times of the year.
VIP Access: Visiting venues exclusively, at times not usually open to the public, or accessing restricted areas.
Interests and Learning
Gaining a new skill or practicing a hobby.
New Technologies: Using technology as a main component of a tour, such as VR/AR, holograms, 3D and 4D.
Special Interest: Practicing a specific interest or hobby, often with a specialist in the field.
Sports Enthusiasts: Watching or participating in a sport or visiting a sports venue.
Travel to Learn: Participating in a class or workshop through which a new skill can be learned, improved or practiced.
Leisure and Well-Being
Relaxing, having fun or indulging oneself.
Beach: Relaxing on the beach.
Independent: Discovering a destination with a flexible schedule and high degree of independence.
Nightlife and Entertainment: Enjoying a destination’s evening activities, which may feature live entertainment, as well as food and drink.
Shopping: Exploring a destination’s shopping facilities.
Theme, Amusement and Water Parks: Having fun during a day with friends and/or family.
Wellness, Fitness and Spa: Encouraging a healthy lifestyle or practicing mind and body well-being.
Local Immersion
Connecting with the local community and/or supporting local initiatives.
Act Local: Engaging in activities that support local initiatives.
Local Insight: Connecting with the local community and/or environment in an interactive way.